maramine blog

Jonathan Berger, former Apple intern, recalls a conversation in 2000 during which he asked Steve Jobs why he decided to return to Apple. Jobs’s answer:

When I was trying to decide whether to come back to Apple or not I struggled. I talked to a lot of people and got a lot of opinions. And then there I was, late one night, struggling with this and I called up a friend of mine at 2am. I said, ‘Should I come back, should I not?’ and the friend replied, ‘Steve, look. I don’t give a fuck about Apple. Just make up your mind,’ and hung up. And it was in that moment that I realized I truly cared about Apple.

Good thing Jobs didn’t make that call from an iPhone.

Via Daring Fireball

For those keeping score at home, the narrowed gap between product announcements and launches Hewlett-Packard CEO Leo Apotheker assured us of was just over 3 months for the Veer and over 4.5 months for the HP TouchPad. And the Pre 3? It looks like that will be a gap not even Evel Knievel would have been able to jump.